Beauty, Lifestyle and Luxury Goods

Mar 17

Beauty, lifestyle and luxury goods

Who doesn’t love life’s luxuries? While we’ve done our fair share of big corporate work, we also love getting behind the latest innovations in beauty, lifestyle and luxury items. If you think your product is fancy and innovative and worthy of media attention, get in touch so we can assess your newsworthy potential. A media campaign is also a great lynchpin for broader social media campaign as content and coverage can be repurposed and reshared.

Testimonial: Jellaine Dee, Founder - Luxx Divine Group and Cherry Blooms (exited)

Greer has been a great asset to the team, helping generate quality PR with the largest publications in the country for my beauty business. She has also helped us enter and WIN some of the most prestigious business awards in Australia and in the USA and has become a great mentor to junior staff, helping them to develop their marketing, communication and design skills. Her creative talent has helped guide many design decisions and she has always been a great sounding board for projects and products we were developing. Her genuine care about the brand’s teams and founders she supports makes the working relationship feel like she is part of the core team and will go above what other agencies will ever do. I look forward to continuing to having Greer's expertise in branding and communications in the future businesses I develop.

CASE STUDY: A beautifully nimble PR campaign

CHALLENGE: This global beauty business consisted of a tiny agile team that aimed to play big on the international retail stage, but lacked the resources of its competing multinational heavyweights.

SOLUTION: Forward Communications developed and executed a public relations campaign that ensured all earned media coverage was integrated across the business’ various communication channels including social media, blogs, e-newsletters and nurture-sequenced EDMs. We worked with a graphic designer to develop professional slide decks that the team pitched to international retailers. To keep the business newsworthy and credible, we also identified and applied for multiple awards. As this dynamic team was so tiny and lacked substantial mentors, we also provided mentoring to team members and media training to the company’s Founder.

RESULT: Forward Communications secured multiple TV, radio, print and online earned media placements, including the front page of a major metropolitan newspaper, which resulted in so many website visits that the site temporarily crashed. Other achievements:

This beauty ninja became one of just three Aussie brands to land full distribution in Nordstrom – a US department chain that despite tough economic times recently boasted a 110 per cent growth
The business also successfully won the following awards: Gold Coast Women in Business “Business Achiever Awards”, Finalist for the Gold Coast Young Entrepreneur Awards, Finalist for Brisbane Lord Mayor Awards “Young Entrepreneur of the Year”, Finalist for Stevie Awards “Female Entrepreneur Asia Pacific” and BRW Fast Starters. Each award provided fodder for Forward Communications to achieve additional media coverage.
The public success resulted in the company becoming a business of interest to multiple investors as well as leading to SBS approaching the founder to participate in an experiential documentary.