Our interview-to-transcription-to-content service
With budget cuts, restructures and hiring freezes, many in-house teams are feeling excessively stretched, especially given the pandemic has increased rather than decreased the need for clear, connective and consistent communications.
Forward Communications’ interview-to-transcription-to-content service is a great solution when stakeholders need to be managed, but work still needs to get out the door.
This is how it works:
You provide the story lead, talent contact details and your preferred content format (ie media release, white paper, internal news story, Q&A or blog).
One of our experienced journalists interviews the talent and records the audio (complete flexibility for this to be done by us/one of your team).
If in-house/stakeholder relationships need to be kept tight, you may instead to conduct the interview yourself. From there, you simply send through the audio file.
We arrange a human-typed transcription and send through.
We produce content/articles tailored to your channels, based on the transcription and your brief.
The transcript can be used again in the future to generate content from a different angle. It’s also a record of what was said.
The interview-to-transcript-to-content process is also a great way to monitor interview techniques, fine-tune key messaging and mitigate any issues. Essentially it’s a rehearsal for an actual media interview and helps keep talent accountable. It’s also a great way to speed up the production of content!
We can be as visible or as invisible as you want us to be using this system. You can also use us to capture and measure stakeholder opinions on certain issues.
It’s simply unrealistic for in-house communications professionals with shrinking teams to attend meetings, manage staff and keep up with the demand for content production.
We've noticed the trend to outsource content writing has increased in recent years, but one of the hurdles internal communications professionals face has been around the fear employees sometimes have when speaking to someone outside the organisation.
Also, there’s a risk that the communications professional may reduce their ability to have their “finger on the pulse” by outsourcing content. The transcript-to-content method tends to solve both these issues, while offering flexibility and efficiency.